Twitter Analytics

Free Twitter (X) Stats for Any Public Account

Enter a handle and this tool shows the account's X stats for the last 7 days: engagement rate, total impressions, average views per post, and totals and averages for likes, replies, reposts and bookmarks. It works for your own account and for any other public account, and you do not need to log in.

Twitter Stats Explained

• Impressions (views): how many times the account's posts were seen. The tool adds up the public view count of every post from the last 7 days.
• Average views: total impressions divided by the number of posts analyzed.
• Engagements: likes, replies, reposts and bookmarks added together.
• Engagement rate: engagements as a percentage of impressions.
• Posts analyzed: how many posts from the last 7 days went into the numbers.

How the Engagement Rate Is Calculated

Engagement rate = (likes + replies + reposts + bookmarks) ÷ impressions × 100.

An account whose posts were viewed 50,000 times in a week and collected 900 likes, 120 replies, 150 reposts and 80 bookmarks has 1,250 engagements and an engagement rate of 2.5%.

This is an engagement rate by impressions. Some tools divide by follower count instead, which gives a different number, so compare rates only when they are calculated the same way. The most useful comparison is with your own previous weeks and with accounts of a similar size.

How to See Twitter Analytics on X Itself

What X shows you depends on whose account it is and whether you pay for X Premium.

• Your account dashboard: X's analytics page is at x.com/i/account_analytics. Since June 2024 it has been a feature for X Premium subscribers.
• Your own posts: every post shows its view count next to the analytics (bar chart) icon. In the mobile app, free accounts have also been able to tap that icon on their own posts for a basic breakdown: impressions, engagements, detail expands, new followers and profile visits. X has changed this more than once, so check what your app shows.
• Other accounts: you only see the public counts on their posts: views, likes, replies, reposts, quotes and bookmarks. According to X's developer documentation, link clicks, profile clicks and total engagements are available to the author of a post only. That is why this tool works from public counts.

How X Counts Views and Engagements

X counts a view each time a logged-in person sees a post, wherever it appears on X. The same person can be counted more than once, the author's own views count, and posts embedded on other websites do not add views (see X's help page on view counts). Impressions are therefore not a count of unique people.

In its own analytics, X counts every click on a post as an engagement: reposts, replies, likes and follows, but also clicks on links, media, the username or profile photo, and post expansions. Its engagement rate is engagements divided by impressions. Most of those clicks are private, so the rate on this page uses likes, replies, reposts and bookmarks only and will not match the rate X shows the account owner.

What Does This Twitter Analytics Calculator Do?

Our free Twitter X analytics calculator analyzes any public Twitter X profile and calculates comprehensive performance metrics based on the last 7 days of posts. The tool provides detailed insights including:

• Engagement Rate: Calculates the percentage of total engagements relative to total impressions, giving you a clear picture of how well your content resonates with your audience.
• Total Impressions: Shows the total number of views across all analyzed posts, helping you understand your reach.
• Average Views: Provides the average number of views per post, enabling you to benchmark your content performance.
• Engagement Breakdown: Detailed metrics for likes, replies, reposts, and bookmarks, showing which types of engagement your content generates.
• Trend Analysis: Analyzes patterns over the last 7 days to identify what content performs best.

This Twitter analytics tool is perfect for content creators, marketers, and social media managers who want to understand their account performance without needing Twitter Premium. It's also invaluable for competitor analysis and benchmarking your performance against other accounts in your niche.

How Do I Increase My Views on Twitter X?

Increasing your views on Twitter X requires a strategic approach to content creation and engagement. Here's how Postel can help you achieve better results:

• Analyze Viral Patterns: Use Postel's viral outliers feature to identify high-performing tweets and understand what makes content go viral. Our Twitter analytics calculator helps you benchmark your current performance and identify areas for improvement.
• Optimize Posting Times: Postel's scheduling features help you post at optimal times when your audience is most active, maximizing your views and engagement.
• Create Engaging Content: Use Postel's AI-powered content creation tools to generate posts that drive higher engagement. Our AI tweet writer helps you craft compelling content that resonates with your audience.
• Maintain Consistency: Regular posting is key to growing your views. Postel's scheduling calendar helps you maintain a consistent posting schedule that keeps your audience engaged.
• Repurpose High-Performing Content: Use Postel's repurposing features to transform your best-performing content into multiple formats, extending its reach and maximizing views.

Related tools: the X post scheduler for posting consistently, the tweet analyzer for checking a single post, and hashtag analytics.

By combining our free Twitter analytics calculator with Postel's comprehensive content creation and scheduling tools, you can develop a data-driven strategy that consistently increases your views and grows your audience. Start by analyzing your current performance, then use Postel to create and schedule content that drives better results.