AI-Powered Content Creation Hub

Viral Outliers Discovery

Browse and analyze thousands of high-performing tweets with sophisticated filtering by keywords, impression count, date range, author follower count, and viral multiplier ratios. Discover content patterns and successful formats that perform well in your niche.

Voice Profile System

Connect your own X profile to train AI on your unique writing style, ensuring authentic content generation. Follow and learn from successful creators, or use the built-in professional voice. Users consistently praise the voice-matching technology for capturing authentic personal style, including cultural nuances.

Knowledge Base

Create and manage content pillars with topic organization, background information storage, and source material linking. Transform any information in your knowledge base into value content with one click and reference topics while creating posts.

Advanced Post Editor & Scheduler

Full-featured editor with real-time character counting, thread creation, media upload, AI-powered suggestions, and comprehensive scheduling system with timezone support. Draft, schedule, and publish posts directly to X from one workspace.

What is Postel?

Postel is an AI-powered content creation platform for X (formerly Twitter) that transforms YouTube videos, podcasts, blog articles, and knowledge bases into high-performing posts and threads. It learns your writing style and creates content that sounds exactly like you while leveraging proven viral formats and patterns. Think of Postel as your content sparring partner—it helps you ideate, draft, and schedule value content in under 30 seconds, all while keeping your authentic voice.

How does Postel work with X (Twitter)?

Postel integrates directly with X (formerly Twitter) to analyze your timeline, learn your writing style, and create content that matches your voice. You can draft, edit, and schedule posts directly to X from Postel's editor, and all content is optimized for X's format and algorithm. Postel connects directly to your X account, analyzing your timeline to understand your writing style, content preferences, and audience engagement patterns.

What can I create with Postel?

With Postel, you can create single posts, threads, and scheduled content for X. You can transform YouTube videos, podcasts, Instagram reels, blog articles, and knowledge base content into posts. You can also use voice recordings or raw thoughts to generate content, and borrow writing styles from any creator on X. The Concept Generator creates 6 personalized post ideas from any prompt, topic, or external content.

How does the voice profile system work?

You can connect your Twitter/X account to train the AI on your authentic writing style, or follow other successful creators to learn from their voices. The system includes a built-in professional voice and allows you to add any public Twitter profile for voice analysis and matching. Users consistently praise the voice-matching technology for capturing authentic personal style, including cultural nuances and personal context.

How much does Postel cost?

Postel offers a 7-day trial with full access to all Pro features. After the trial, pricing starts with Pro and Team plans (billed annually). All plans include unlimited post creation, scheduling, and AI-powered content tools. The free tier includes limited AI content generation with monthly limits, access to post editor and basic features, and access to free tools like the glossary and tweet builder.

Can I use Postel for multiple brands or clients?

Yes, Postel supports multiple organizations, allowing you to manage different brands, clients, or projects in separate workspaces. Each organization has its own knowledge base, voice profiles, content library, and team members.

What social media platforms does Postel support?

Postel currently focuses exclusively on Twitter/X with full integration for posting, scheduling, and analytics. The platform is optimized for X's specific features including threads, character limits, and engagement patterns.

How does the Viral Outliers feature work?

The Viral Outliers library contains thousands of high-performing tweets that can be filtered by keywords, impression count, date range, author follower count, and viral multiplier ratios. This helps you discover content patterns and successful formats that perform well in your niche. Each viral post shows engagement metrics, author information, publication date, and performance indicators.

How to grow your X account organically?

Postel helps you grow organically on X by creating high-value content that performs well. Use Postel to transform your best content (YouTube videos, podcasts, blogs) into posts, post consistently with the scheduler, and leverage proven viral formats. Read our complete guide on how to increase impressions on X.

What's the best strategy to grow on X?

The best strategy combines consistent posting (3-5 times per day), posting to X Communities, creating value content in three pillars (credibility, authority, trust), and optimizing your profile. Postel helps you execute this strategy by making content creation fast and scalable. Learn more in our growth guide.

How to grow on X/Twitter from zero followers?

Growing from zero requires consistent, valuable content and strategic use of X Communities. Postel helps you create high-quality content quickly, post 50-90% of your content to communities when starting out, and maintain a consistent posting schedule. Start with our complete guide to growing from 0 followers.

Does Postel replace human creativity?

No, Postel enhances human creativity by providing inspiration, optimization suggestions, and data-driven insights. The platform is designed to augment your creative process, not replace it, helping you create better content more efficiently. You stay in control of every word—Postel just accelerates the whole content creation process from ideation to publishing.