What is a Twitter thread?

A Twitter thread is a series of connected tweets from the same person, used to share longer-form content that exceeds the character limit of a single tweet. Threads are marked with indicators like "🧵" or "1/" and allow creators to tell stories, share lessons, or provide in-depth explanations.

What makes a good thread hook?

Great thread hooks create curiosity, promise specific value, and make people want to read more. They often use numbers ("7 lessons"), stakes ("This mistake cost me $10k"), or intrigue ("Nobody talks about this but..."). The hook should be compelling enough to stop the scroll.

How long should a Twitter thread be?

The ideal length depends on your content, but most viral threads are 5-15 tweets. Each tweet should add value. Quality matters more than quantity - don't pad your thread. End with a strong conclusion and call-to-action.

How are these examples selected?

We filter for tweets with 10k+ views that contain thread indicators (🧵, "thread", "1/", etc.). We also filter for accounts under 25k followers, ensuring you see threads that worked because of quality, not just large followings.

Should I use the thread emoji?

Yes, using 🧵 or "Thread:" helps signal that there's more content to read. It also helps your thread get discovered by people searching for threads. Many successful creators use these indicators at the start of their threads.

Is this tool free to use?

Yes, you can browse thread examples for free. We show 40 examples and allow 3 searches per day. For unlimited access to our full library with advanced filters, check out Postel Pro.

How often are new examples added?

Our library is updated regularly with fresh thread examples. We continuously scan Twitter/X for new high-performing threads so you always have current examples to learn from.

How to Use Thread Examples

Learn from viral thread hooks in 3 simple steps

Browse Real Threads

Explore our library of real thread starters with 10k+ views. These are actual thread hooks that captured attention and went viral.

Study the Hook

Analyze how they open the thread, create curiosity, and promise value. Notice the patterns that make people want to read more.

Write Your Thread

Apply these patterns to your own threads. Craft hooks that stop the scroll and make people click to read the full thread.

What Makes a Great Thread Hook?

Twitter threads allow you to share longer-form content by connecting multiple tweets. The first tweet - the hook - is critical because it determines whether people will click to read more. Great hooks create curiosity, promise specific value, and make the reader want to know what comes next.

Our library showcases real thread starters that achieved 10,000+ views. These are actual working examples from creators who successfully captured attention and drove engagement. Study their patterns and apply them to your own threads.

Common Thread Hook Patterns

When analyzing thread examples, you'll notice these recurring patterns:

Numbered Lists: "7 lessons I learned..." or "10 things nobody tells you about..."
Stakes & Stories: "This mistake cost me $10k..." or "How I went from X to Y..."
Intrigue: "Nobody talks about this but..." or "The truth about..."
How-To: "How to X in Y steps" or "A simple guide to..."

Thread Structure Best Practices

Start with a strong hook, deliver on your promise with valuable content in the middle, and end with a summary and call-to-action. Use short sentences, space out your points, and include visuals where helpful. Most viral threads are 5-15 tweets long.

Get Unlimited Access with Postel

This free tool shows you 40 thread examples with 3 searches per day. For unlimited access to our complete Viral Outliers library with 10,000+ examples, advanced filters, saved presets, and AI-powered content creation, sign up for Postel Pro.

Frequently Asked Questions

Everything you need to know about Twitter threads

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Viral Tweet Thread Examples