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Updated monthly

The hooks behind this month's most viral posts on X

How the month's most viral posts on X opened, and how often each kind of opening went viral.

Postel
Postel writes X and LinkedIn posts in your voice; this list comes from its library of creator posts.

This month's page is being put together. Check back in a few hours, or see what's going viral this week.

Write posts with openings that work, in your voice

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Questions

What hooks are working on X right now?

This page shows how the month's most viral X posts opened, once the month's data is in.

How are the hooks sorted?

By plain rules on the opening line: a figure, amount or percentage; a question; how, why, what or here's; taking a side (unpopular opinion, stop, nobody, most people); an announcement; I or we; or a list of three or more lines. A teaser under 40 characters is read with the line after it.

Which weeks count as a month?

The Monday-to-Sunday weeks whose Thursday falls in the month, so every week belongs to one month. The page names the exact dates.

Is there a bigger study?

Yes. The 2026 study of 297,373 posts compares each kind of opening with the same creators' usual, with 95% ranges and a CSV: see What made X posts go viral in 2026.