Post format · Announcements
The role, not the company: real viral examples and how it's built
A hiring post that describes the work, not the perks, reaches people who'd want it. 16 viral posts on X from 15 creators used this format between July and October 2026. Their median views were 36.2K, and their median reach 16.4 times the creator's follower count.
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Real examples
The 5 most viewed posts, one per creator.
Oussama Ammar
@daedalium
2.7Mviews
I’m looking for a CEO for a GCC ecommerce brand already doing AED 500,000 a day in revenue. We want to take it to AED 3 million a day in 18 months. I want someone who understands ecommerce and is excited about AI, because I think we can grow much faster when we can produce and…
54.4K followers · Sep 21, 2026
Eric Nguyen
@exnx
502.2Kviews
Radical Numerics has 16 roles open, from MTS pre/post training, infra & systems, mech interp, to product leads in scientific discovery. Our team is growing rapidly in SF, and so are the models. We’re pretraining the largest biological AI models ever. Science is the next…
5K followers · Jul 29, 2026
Sean Cole
@vytalow
163.1Kviews
i am hiring a research scientist @ParasmaAI starting at $1M + 1% equity. parasma's mission is to train human brain cells for compute and apply what we learn more generally to biology if you want to change the world with us, send something about yourself, email me or apply below
3.2K followers · Jul 4, 2026 · Photo
Karl
@_kejk
106.6Kviews
Whilst I'm not directly hiring for this role, there's another super exciting opportunity to join the design team at @DuckDuckGo and work directly on Design Systems at scale. We ship work that goes across the web, iOS, macOS, Windows, and Android. All of these are written in and…
1.8K followers · Oct 2, 2026
Dan McCormick
@damccormick13
85.7Kviews
Create is hiring a VP, Growth & Ecommerce One of our goals is to be the #1 creatine brand (by sales volume) in the world. I think we're currently at like #4 or 5, but have a pathway to #1 by the end of 2028. This person's job is to make us #1. Some quick hitters on the biz…
15.9K followers · Jul 27, 2026
How it's built
Answer this first: Who are you hiring, and what will they own? For example: “A first designer to own the whole product, from onboarding to the app”. Then write one line or paragraph per bracket, in this order:
[The role and the one problem the person will own] [What a first month looks like] [Who will love it, and how to reach you]
The median viral post in this format was 566 characters long, and 2 of 16 had a photo or video. Use it to launch something and grow your audience.
Formats like it
- The launchA launch post says what you made, who it's for and the one thing it does better, so readers can try it today.
- The milestoneA real number, said plainly, invites people to cheer and ask how.
- What I actually doA plain account of your work tells the right people to reach out.
- The new chapterA new job or project, told with why you chose it, gets more than congratulations.
All formats, as fill-in outlines: tweet templates and LinkedIn post templates. What's going viral right now: this week on X.
Questions
What is the role, not the company post format?
A hiring post that describes the work, not the perks, reaches people who'd want it. It goes in this order: the role and the one problem the person will own; then what a first month looks like; then who will love it, and how to reach you.
Does it work on LinkedIn as well as X?
The examples on this page are X posts. The shape carries over to LinkedIn; put the first beat in the first two lines, before "see more", and write the rest in full sentences rather than as a thread.
Where do these examples come from?
From Postel's library of individual creators on X. Each day, posts from the last two weeks by creators with at least 1,000 followers that have reached 5 times their follower count in views are checked once: a model sorts each by format, and a stronger model approves it as a clear example. 16 posts from July to October 2026 were tagged with this format; the page shows the most viewed one from each of up to five creators.
How do I write a post in this format in my own voice?
Answer one question first: Who are you hiring, and what will they own? Then fill the template on this page with your answer, one beat at a time. In Postel, pick this format under Viral posts › Formats and it writes the post for X, LinkedIn or both from your answer, in the way you write (one AI credit per network).
I'm one of the examples. Can I have my post removed?
Yes. Send the post's link through the contact form at postel.app/contact and it comes off this page within a few days.