Post format · Announcements
The new chapter: real viral examples and how it's built
A new job or project, told with why you chose it, gets more than congratulations. 12 viral posts on X from 12 creators used this format between May and October 2026. Their median views were 190.3K, and their median reach 19.9 times the creator's follower count.
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Real examples
The 5 most viewed posts, one per creator.
Nikita Bier
@nikitabier
12.9Mviews
Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor. Serving the X community has been the privilege of a lifetime. X is, and will remain, the most…
1.3M followers · Aug 5, 2026 · Video
Tom Blomfield
@t_blom
3Mviews
Personal update: I'm taking a leave of absence from YC to join Anthropic. I'll be working with @NotTomBrown on the compute team. Powerful AI has the potential to improve the life of every human on earth and, as we enter the early stages of recursive self-improvement…
89.8K followers · Jul 13, 2026
Ryo Lu
@ryolu_
1.4Mviews
i left Cursor. after 10 years inside the tech bubble in San Francisco, Cursor felt like the sharpest version of that world – fast, intense, ambitious, full of people trying to pull the future closer. i’m leaving with gratitude, but also with the feeling that i need a different…
98.5K followers · Aug 10, 2026 · Photo
Guillaume Huin
@HuinGuillaume
1.1Mviews
I have a new job. I will now lead Global Brand Strategy for McDonald's. For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough…
40.9K followers · Jul 30, 2026
Jason Bosco
@jasonbosco
426.5Kviews
I am hiring a COMEDY WRITER at @typesense! (Record scratch). Why would an open source dev tools product that is bootstrapped, hire a comedy writer you ask? Because we can, and I don't have a VC board telling me not to do it, lol. In all seriousness, I think there's…
7.1K followers · Aug 20, 2026
How it's built
Answer this first: What's starting for you, and why did you choose it? For example: “Joining a 10-person startup as head of growth, because they sell to people like me”. Then write one line or paragraph per bracket, in this order:
[What's new, in one line] [Why you chose it] [What you'll work on first]
The median viral post in this format was 769 characters long, and 5 of 12 had a photo or video. Use it to celebrate a milestone.
Formats like it
- The launchA launch post says what you made, who it's for and the one thing it does better, so readers can try it today.
- The milestoneA real number, said plainly, invites people to cheer and ask how.
- What I actually doA plain account of your work tells the right people to reach out.
- The role, not the companyA hiring post that describes the work, not the perks, reaches people who'd want it.
All formats, as fill-in outlines: tweet templates and LinkedIn post templates. What's going viral right now: this week on X.
Questions
What is the new chapter post format?
A new job or project, told with why you chose it, gets more than congratulations. It goes in this order: what's new, in one line; then why you chose it; then what you'll work on first.
Does it work on LinkedIn as well as X?
The examples on this page are X posts. The shape carries over to LinkedIn; put the first beat in the first two lines, before "see more", and write the rest in full sentences rather than as a thread.
Where do these examples come from?
From Postel's library of individual creators on X. Each day, posts from the last two weeks by creators with at least 1,000 followers that have reached 5 times their follower count in views are checked once: a model sorts each by format, and a stronger model approves it as a clear example. 12 posts from May to October 2026 were tagged with this format; the page shows the most viewed one from each of up to five creators.
How do I write a post in this format in my own voice?
Answer one question first: What's starting for you, and why did you choose it? Then fill the template on this page with your answer, one beat at a time. In Postel, pick this format under Viral posts › Formats and it writes the post for X, LinkedIn or both from your answer, in the way you write (one AI credit per network).
I'm one of the examples. Can I have my post removed?
Yes. Send the post's link through the contact form at postel.app/contact and it comes off this page within a few days.