Post format · Announcements
The milestone: real viral examples and how it's built
A real number, said plainly, invites people to cheer and ask how. 16 viral posts on X from 16 creators used this format between May and October 2026. Their median views were 181.3K, and their median reach 10.6 times the creator's follower count.
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Real examples
The 5 most viewed posts, one per creator.
Kunal Shah
@kunalb11
7.9Mviews
It’s been a minute. 2015–2018 - Exited FreeCharge. Spent time learning and investing. - Pondered about: Why can't trust be rewarded? Started with $1M of personal capital. - Launched CRED to reward people for paying credit card bills on time. 2019–2025 - Built a system run by a…
1.3M followers · Jun 22, 2026
akshay
@AkshayNarisetti
2.2Mviews
Pocket just crossed $100M in Annualized Run Rate. We went from $1M → $100M in just 7 months, making us the fastest YC hardware company to reach this milestone. There are now 270,000+ Pocket devices out in the world.
40.8K followers · Aug 19, 2026 · Video
Yasser
@yasser_elsaid_
807.6Kviews
We just crossed $10M in ARR at @Chatbase! 🎉 🎉 And today, we're launching Chatbase as the full harness for customer-facing AI agents. Similar to how Claude code is a harness for coding agents, Chatbase is the harness for customer experience agents. That means we give the…
61.2K followers · May 18, 2026 · Video
Maor Shlomo
@MaorShlomo
686.6Kviews
We just blew past $200M ARR at @Base44 5 months after hitting $100M. We've released Base 1 in between. i'm proud of the healthy business we're building, being the only platform to own its entire stack (backend, models, etc) - which also allows us to move fast and be…
19.1K followers · Aug 20, 2026 · Photo
Jason Ginsberg
@JasonBud
518.8Kviews
if you tried the Grok Build beta at launch a month ago but found the experience too early, check out the changelog: we’ve shipped 177 improvements since launch. if the issues you encountered still aren’t fixed, let us know. we’d love to keep improving
29.5K followers · Jun 15, 2026
How it's built
Answer this first: What milestone did you reach, and how long did it take? For example: “1,000 paying customers, 18 months after launch”. Then write one line or paragraph per bracket, in this order:
[The milestone, as a number] [Where you were before, and how long it took] [What's next]
The median viral post in this format was 333 characters long, and 9 of 16 had a photo or video. Use it to celebrate a milestone and build in public.
Formats like it
- The launchA launch post says what you made, who it's for and the one thing it does better, so readers can try it today.
- What I actually doA plain account of your work tells the right people to reach out.
- The role, not the companyA hiring post that describes the work, not the perks, reaches people who'd want it.
- The new chapterA new job or project, told with why you chose it, gets more than congratulations.
All formats, as fill-in outlines: tweet templates and LinkedIn post templates. What's going viral right now: this week on X.
Questions
What is the milestone post format?
A real number, said plainly, invites people to cheer and ask how. It goes in this order: the milestone, as a number; then where you were before, and how long it took; then what's next.
Does it work on LinkedIn as well as X?
Yes. The examples on this page are X posts, and the same shape works on LinkedIn: Postel's own list of LinkedIn openings that beat their creator's usual engagement includes one in this format. On LinkedIn, put the first beat in the first two lines, before "see more".
Where do these examples come from?
From Postel's library of individual creators on X. Each day, posts from the last two weeks by creators with at least 1,000 followers that have reached 5 times their follower count in views are checked once: a model sorts each by format, and a stronger model approves it as a clear example. 16 posts from May to October 2026 were tagged with this format; the page shows the most viewed one from each of up to five creators.
How do I write a post in this format in my own voice?
Answer one question first: What milestone did you reach, and how long did it take? Then fill the template on this page with your answer, one beat at a time. In Postel, pick this format under Viral posts › Formats and it writes the post for X, LinkedIn or both from your answer, in the way you write (one AI credit per network).
I'm one of the examples. Can I have my post removed?
Yes. Send the post's link through the contact form at postel.app/contact and it comes off this page within a few days.