Post format · Announcements
What I actually do: real viral examples and how it's built
A plain account of your work tells the right people to reach out. 5 viral posts on X from 5 creators used this format between May and October 2026. Their median views were 113.5K, and their median reach 18.9 times the creator's follower count.
PostelUpdated On this page
Real examples
The 5 most viewed posts, one per creator.
alexey
@sekachov
226.4Kviews
eagle is too clunky, mymind is too ugly, arena is too slow, freeform is too buggy, figjam is too web, cosmos is almost perfect, but not local. all i needed was apple photos app, but for collecting references. so i made one. it's native, it's local, and it's blazing fast.
17K followers · Jun 15, 2026 · Video
Mads
@madsf88
145.9Kviews
i made strava for coffee. i was on a mission to find the best coffee in nyc and started tweeting my ratings. figured everyone else should be able to do the same. rate cafes, share them, & see where your friends are going
7.4K followers · May 4, 2026 · Video
mal
@mal_shaik
113.5Kviews
"what the hell is a growth engineer?" >writes cold email sequences AND builds the automation that sends them >sets up enrichment pipelines so ur list isnt 40% dead emails >figures out why ur product doesnt show up in chatgpt and fixes it >scrapes intent signals from reddit…
7.7K followers · Sep 27, 2026 · Photo
David Bar
@observie
112.3Kviews
I don't do CAD anymore. Every part is a Python program that builds the model in memory using build123d, an open-source parametric modeling Python framework. It then exports the model as a STEP file, which Fusion 360 imports so they can be inspected visually. A high-level YAML…
5.9K followers · Oct 3, 2026
Safi Qadir
@safizaq
40.7Kviews
This is the biggest lie that sf sells you. “Just move to sf. It will change your life.” In reality, most people who move here: - Get stuck grinding 24/7 at a startup - Are trapped inside the tech bubble - Burn out before they get to explore SF In typical SF fashion, I built a…
1.6K followers · May 7, 2026 · Video
How it's built
Answer this first: How would you explain what you do to someone who's never heard of it? For example: “I help B2B founders turn their sales calls into LinkedIn posts”. Then write one line or paragraph per bracket, in this order:
[How people usually describe you] [What you actually do, concretely] [Who it's for]
The median viral post in this format was 688 characters long, and 4 of 5 had a photo or video. Use it to get clients and grow your audience.
Formats like it
- The launchA launch post says what you made, who it's for and the one thing it does better, so readers can try it today.
- The milestoneA real number, said plainly, invites people to cheer and ask how.
- The role, not the companyA hiring post that describes the work, not the perks, reaches people who'd want it.
- The new chapterA new job or project, told with why you chose it, gets more than congratulations.
All formats, as fill-in outlines: tweet templates and LinkedIn post templates. What's going viral right now: this week on X.
Questions
What is the what I actually do post format?
A plain account of your work tells the right people to reach out. It goes in this order: how people usually describe you; then what you actually do, concretely; then who it's for.
Does it work on LinkedIn as well as X?
Yes. The examples on this page are X posts, and the same shape works on LinkedIn: Postel's own list of LinkedIn openings that beat their creator's usual engagement includes one in this format. On LinkedIn, put the first beat in the first two lines, before "see more".
Where do these examples come from?
From Postel's library of individual creators on X. Each day, posts from the last two weeks by creators with at least 1,000 followers that have reached 5 times their follower count in views are checked once: a model sorts each by format, and a stronger model approves it as a clear example. 5 posts from May to October 2026 were tagged with this format; the page shows the most viewed one from each of up to five creators.
How do I write a post in this format in my own voice?
Answer one question first: How would you explain what you do to someone who's never heard of it? Then fill the template on this page with your answer, one beat at a time. In Postel, pick this format under Viral posts › Formats and it writes the post for X, LinkedIn or both from your answer, in the way you write (one AI credit per network).
I'm one of the examples. Can I have my post removed?
Yes. Send the post's link through the contact form at postel.app/contact and it comes off this page within a few days.