Last week · updated every Tuesday
What's going viral in design on X
Of the 10 design posts that went viral on X in the week of October 26 to November 1, 2026 and passed Postel's content check, 20% started with I or we and 90% had a photo or video. The median one was 238 characters long, and the biggest, by @soltwagner, got 9.1 times its creator's usual views.
PostelUpdated Oct 26 – Nov 1, 2026 · 10 viral posts · 9 creators · how we count
The top 5
@soltwagner · 25.3K followers
9.1×their usual
Resources, tools, apps for creators, designer, save for later 👇 - - CTA gallery - - footer inspirations - - dark websites - - hero sections - - website builder - - beautiful wallpapers - - screen recorder and video editor - - 3D icons - - cool design inspirations
22.8K views · Oct 28 · Video · A list
@tim_cook · 20.4M followers
8.5×their usual
We brought Touch to the Mac! From the all-new iPad mini to the 14-inch MacBook Pro and iMac... and now MacBook Pro with PROLED XDR Display and Touch, creators have new tools to do their best work yet.
8M views · Oct 28 · Video · Starts with I or we
@__el__toro__ · 9K followers
7.1×their usual
Yes, this single monoblock 6-piston Alcon caliper costs over $5k, but just look at this thing... Bellissimo 🤌
20.3K views · Oct 30 · Photo · Leads with a number
@alexkehr · 33.8K followers
4.4×their usual
The iPhone Duo is a fascinating device. It doesn’t feel like a primary phone, it feels like an iPad Mini that happens to fold into something pocket-sized. It’s a decent device for on-the-go work, but not a great device as a phone. If I didn’t switch to T-Mobile to have iPhone…
30.5K views · Oct 27 · Photo
@benjitaylor · 227.6K followers
3.4×their usual
Stageshow: a skill that helps your agent make better faux UI stills, animations, bento grids, and more. npx skills add benjitaylor/skills --skill stageshow
367.5K views · Oct 31 · Video
The openings behind them
How the 10 viral design posts opened. 90% had a photo or video (40% a video), and 20% linked out.
| Opening | Share of viral posts |
|---|---|
| No clear hookthe opening matches none of the other rows | 40%4 posts |
| Starts with I or wethe opening line starts with I, my, we or our“We brought Touch to the Mac! From the all-new iPad mini to the 14-inch MacBook Pro and iMac... and now MacBook Pro with PROLED XDR Display and Touch, creators have new tools to do their best work yet.” @tim_cook on X (opens in a new tab) | 20%2 posts |
| A listthree or more lines that start with a number, dash, bullet or arrow | 20%2 posts |
| Leads with a numbera figure, amount or percentage in the opening line“Yes, this single monoblock 6-piston Alcon caliper costs over $5k, but just look at this thing...” @__el__toro__ on X (opens in a new tab) | 20%2 posts |
How we count
Postel's library follows thousands of individual creators on X: founders, builders, writers and other people posting as themselves. Brands, news and fan accounts, politicians and aggregators are kept out. This page reads their original English posts from Oct 26 – Nov 1, 2026, leaving out replies and reposts.
A post counts as viral when it gets at least 3 times its creator's usual views and 10,000 views in all. A creator's usual is the median views of their posts over the 60 days before the period ended, leaving out posts younger than three days. Comparing each post with its own creator means a big account's ordinary post doesn't count, and a small account's unusually big post does.
A model then reads every viral post, sorts it into a topic by what it's about, and leaves out politics, gossip, news about other people, health claims, get-rich pitches, giveaways and anything else this page shouldn't feature. A second, stricter model approves each post before it's shown with its creator's name. The list ranks the approved posts by how far each beat its creator's usual, one post per creator. Openings are sorted by the plain rules in the table.
Every post links to the original on X. Creators: if you'd rather your post weren't on this page, send its link through the contact form and it comes off within a few days.
Other topics
Or see what's going viral on X this week across every topic.
- AI68 viral posts passed our check last week
- Startups and founders23 viral posts passed our check last week
- Software developers30 viral posts passed our check last week
- Careers and work29 viral posts passed our check last week
- Marketing and sales15 viral posts passed our check last week
- Investing10 viral posts passed our check last week
- Content creators7 viral posts passed our check last week
Questions
What design posts are going viral on X right now?
From Oct 26 – Nov 1, 2026, 10 design posts from 9 creators in Postel's library went viral (each got at least 3 times its creator's usual views and 10,000 views in all) and passed its content check. The 5 that beat their creator's usual by the most are on this page, with a link to each on X.
What do viral design posts have in common?
Of the 10 design posts that went viral on X in the week of October 26 to November 1, 2026 and passed Postel's content check, 20% started with I or we and 90% had a photo or video. The median one was 238 characters long, and the biggest, by @soltwagner, got 9.1 times its creator's usual views.
How does Postel decide a post went viral?
A post counts as viral when it gets at least 3 times its creator's usual views and 10,000 views in all. A creator's usual is the median views of their posts over the 60 days before that week ended (leaving out the last three days). The topic comes from what the post is about, not from who wrote it.
How often is this page updated?
Every Tuesday. It covers the last full week (Monday to Sunday), so a topic has enough posts to show what's working.
I'm on this list. Can I have my post removed?
Yes. Send the post's link through the contact form at postel.app/contact and it comes off this page and every page like it within a few days.