Hootsuite Pricing in 2026: Every Plan and What a Team Really Pays
Hootsuite costs $99 per user a month on Standard, $199 on Professional and $399 on Advanced, billed yearly, as of November 12, 2026. Enterprise is priced on request. There is no free plan, only a 14-day trial, and every extra person pays the plan price again, so three people on Standard cost $3,564 a year. For one founder or a small team posting as themselves, Postel is the better value: a whole plan starts at $19 a month billed yearly, and it writes your posts in your voice, finds what's going viral in your niche and schedules everything to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok.
Joschua Sünneke·
We make Postel. Hootsuite facts come from its plans page, its fall sale page and its help center, checked on November 12, 2026.
Better value than Hootsuite
Postel
One plan price instead of a price per user, and Postel writes the posts in your voice before it schedules them.
Writes in your voice. It learns from your own posts and notes, so drafts read like you wrote them, not like a template.
Finds what's going viral in your niche. It shows the posts doing best for real creators in your niche, then writes your take on one in your voice.
Writes next week for you. On Pro and up, Plan next week fills your free slots with drafts you schedule, edit or skip.
One calendar for X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok. Write once, get a version for each network, and schedule them all from the same place.
$1 for 7 days. Then from $29 a month. Cancel anytime.
8,000+ people have signed up · $1 for 7 days · Cancel anytime
Source: Hootsuite plans, checked on November 12, 2026.
Prices are in US dollars before tax. Outside the US the plans page shows local currency. Hootsuite also bills monthly, at a higher rate per user, but the plans page lists only the yearly prices. Standard, Professional and Advanced start with a 14-day free trial, and billing starts when it ends unless you cancel.
Fall sale: until November 20, 2026, Standard is $49.50 a month for the first year. The discount covers one seat on the annual plan; extra seats cost the regular $99. Source: Hootsuite fall sale, checked on November 12, 2026.
What each Hootsuite plan includes
Standard, $99 per user a month: up to 10 social accounts, unlimited scheduled posts, Wisdom AI with 100 AI credits a month, one inbox for comments and DMs, 7 days of social listening search and benchmarking against 5 competitors. No approvals and no report exports.
Professional, $199 per user a month: unlimited social accounts, automated inbox replies and DM workflows, 30 days of listening search, trend forecasting up to 90 days ahead, custom and scheduled reports, and 20 competitors.
Advanced, $399 per user a month: post approval workflows, internal comments, suspending scheduled posts, assigning messages to teammates and advanced report exports.
Enterprise, custom: single sign-on, Talkwalker listening with 13 months of history, Parliament for employee advocacy and a Salesforce integration.
What Hootsuite costs for a real team
Hootsuite is priced per user, so the number that matters is how many people log in. Here is a year of Hootsuite against a year of Postel for the same people, both billed yearly.
Who's posting
Hootsuite, a year
Postel, a year
One person, posting as themselves
Standard, 1 user: $1,188
Starter: $228
One person who wants next week written for them
Standard, 1 user: $1,188 (you write the posts)
Pro: $348
A founder and two helpers on one brand
Standard, 3 users: $3,564
Pro (3 seats): $348
Three people with post approvals
Advanced, 3 users: $14,364
Pro (3 seats): $348
A team of five
Standard, 5 users: $5,940
Team (5 seats): $948
A Postel plan covers one brand on X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok, and its seats are part of the plan price. Hootsuite Standard covers up to 10 accounts. Source: Hootsuite plans, checked on November 12, 2026.
Costs that are easy to miss
Every person pays the full price. A second user on Standard is another $99 a month, and on Advanced another $399.
Approvals start at $399 a user. Standard and Professional have no approval workflows. Postel has them on every plan.
AI is metered. Every self-serve plan includes 100 Wisdom AI credits a month.
The sale is one seat for one year. After the first year, and for every other seat, Standard is $99 a user.
The trial is limited. Trial accounts can post 10 to 20 times a day per organization, and bulk scheduling is off until you pay.
Monthly billing costs more. Hootsuite says yearly billing has a lower rate per user than month to month, and doesn't list the monthly price on its plans page.
What a week from Postel looks like
Plan next weekNov 2 – 84 posts
Mon
Clients don't buy your hours. They buy the one meeting where you tell them what to stop doing.9:12Take a sideFrom your YouTube video
Tue
we stopped doing weekly releases. now we ship every day.8:47Lesson learnedFrom your article, Oct 21
Wed
Every proposal we send now starts with one question: which number would you check first?10:05PlaybookFrom your note, Mar 14
Thu
3 clients, 1 retainer price, 0 hourly invoices since June.12:30Numbers behind a resultFrom your post, Jun 4
Write 4 postsEach lands in For You, in its slot
An example week from Plan next week (Pro and up). Each slot shows the opening line, the post format and the material it comes from. You swap or edit the plan, then Postel writes the posts into For You.
Get your posts written for one plan price
$1 for 7 days · Cancel anytime
Postel vs Hootsuite pricing
Postel vs Hootsuite pricing at a glance
Postel
Hootsuite
Price
$29/mo ($19/mo yearly) for the whole plan
$99 per user/mo, billed yearly
Extra people
Included: 3 seats on Pro, 5 on Team
$99 to $399 each, every month
Writes posts in your voice
Yes, learned from your own posts and knowledge base
Wisdom drafts from past posts and brand guidelines
AI included
300 AI credits a month
100 AI credits a month
Finds what's going viral in your niche
Yes, viral post library on every plan
Not listed
Trial
7-day trial for $1
14 days free
"Not listed" means the vendor's site doesn't mention it, not that it's missing.
Full feature comparison
Postel vs Hootsuite pricing, full comparison
Postel
Hootsuite
Networks
X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok
X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Google Business Profile, WhatsApp Business, Reddit
Mastodon
Publish and schedule
Listening through Talkwalker; publishing not listed
Writes next week's posts for you
Pro and up, for you to approve
Not listed
Approval workflows
Every plan; owners approve team and AI posts
Advanced ($399 per user) and up
Monthly billing
$29/mo ($19/mo yearly)
Offered; price not listed on the plans page
Sources: Hootsuite plans, checked on November 12, 2026; Hootsuite Help: connect accounts, checked on November 12, 2026; Hootsuite Perch, checked on November 12, 2026; Hootsuite on Mastodon listening, checked on October 30, 2026.
Hootsuite charges per user for an inbox, listening and reports built for social teams. Postel charges once for the writing and the schedule: it learns your voice from your own posts, drafts from your knowledge base, videos and articles, turns viral posts in your niche into your own, and schedules them to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok. TikTok posts go out as Only me from a private account until TikTok finishes reviewing Postel. Pro is $49/month ($29/month billed yearly), with 3 seats, more AI credits and next week's posts written for you to approve. See Postel pricing.
Postel price: $1 for 7 days, then from $29 a month. Cancel anytime.
Is Hootsuite worth it?
Hootsuite is worth its price for a brand's social team that answers customers in a shared inbox, tracks mentions and sends reports to a client or a boss across Facebook, Instagram, TikTok and Pinterest. Postel posts to Instagram, TikTok and YouTube too, but it has no inbox or listening.
For a founder, creator or small team posting as themselves, most of what Hootsuite charges for goes unused. What you need is good posts on a schedule, and that's the job Postel does, for $228 a year against $1,188 for one Hootsuite user. See Postel vs Hootsuite for the full feature comparison.
Write and schedule your posts in your own voice
Postel learns how you write, drafts posts for X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok from your notes and links, and posts them on schedule.
8,000+ people have signed up $1 for 7 days · Cancel anytime
Frequently asked questions
Updated Nov 12, 2026.
How much does Hootsuite cost per month?
As of November 12, 2026, Hootsuite Standard is $99 per user a month, Professional $199 and Advanced $399, billed yearly. Enterprise is priced on request. Postel starts at $29/month ($19/month billed yearly) for the whole plan.
Does Hootsuite have a free plan?
No. Hootsuite has a 14-day free trial and no free plan; billing starts when the trial ends unless you cancel. Postel has no free plan either, but its first 7 days cost $1.
Can I pay for Hootsuite monthly?
Yes. Hootsuite offers monthly and yearly billing on Standard, Professional and Advanced, and yearly has the lower rate per user. Its plans page lists only the yearly prices.
How much does Hootsuite cost for a team?
Each user pays the plan price. Three users on Standard are $3,564 a year, and three on Advanced, the first plan with approvals, are $14,364. Postel Pro gives 3 people one brand for $348 a year.
Does Hootsuite offer discounts?
Yes. Until November 20, 2026, Hootsuite's fall sale makes one Standard seat $49.50 a month for the first year on the annual plan, and nonprofits can apply for a discounted rate on some plans.
What is a cheaper alternative to Hootsuite?
Postel. It starts at $29/month ($19/month billed yearly) for the whole plan instead of per user, writes your posts in your voice and schedules them to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok. See Postel vs Hootsuite.
Joschua Sünneke