Later Pricing in 2026: Plans, Post Limits and Add-Ons
Later costs $25 a month on Starter, $50 on Growth and $110 on Scale, or $18.75, $37.50 and $82.50 a month billed yearly, as of November 12, 2026. There is no free plan, and Starter allows 30 posts per profile a month, 1 user and 5 AI credits. Later stopped posting to X on August 28, 2025. Postel starts at $29/month ($19/month billed yearly), posts to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok, and writes each post in your voice from what's going viral in your niche.
Joschua Sünneke·
We make Postel. Later facts come from its pricing page and help center, checked on November 12, 2026.
Better value than Later
Postel
Postel writes your posts in your voice and schedules them to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok, X included.
Writes in your voice. It learns from your own posts and notes, so drafts read like you wrote them, not like a template.
Finds what's going viral in your niche. It shows the posts doing best for real creators in your niche, then writes your take on one in your voice.
One calendar for X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok. Write once, get a version for each network, and schedule them all from the same place.
Writes next week for you. On Pro and up, Plan next week fills your free slots with drafts you schedule, edit or skip.
$1 for 7 days. Then from $29 a month. Cancel anytime.
8,000+ people have signed up · $1 for 7 days · Cancel anytime
Source: Later pricing, checked on November 12, 2026.
Prices are in US dollars before tax. Yearly billing is 25% off ("3 months free"), billed once a year and renewed automatically. Every plan starts with a 14-day free trial.
A social set is one profile on each network Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. Starter's one set means one account per network.
Later add-ons
Growth and Scale can buy more; Starter can't.
Add-on
Billed monthly
Billed yearly
Extra social set
$15/month
$11.25/month
Extra user
$5/month
$3.75/month
100 more AI credits a month
$5/month
$3.75/month
What each Later plan includes
Starter, $25 a month ($18.75 yearly): 1 social set, 1 user, 30 posts per profile a month, 5 AI credits, 3 months of analytics, best time to post for Instagram, Facebook and TikTok, and Link in Bio.
Growth, $50 a month ($37.50 yearly): 2 social sets, 2 users, 180 posts per profile, 50 AI credits, 1 year of analytics, approvals, the social inbox and UGC collection.
Scale, $110 a month ($82.50 yearly): 6 social sets, 4 users, unlimited posts, 100 AI credits, 2 years of analytics, competitive benchmarking, Meta ads analytics, brand mentions and priority support.
Costs that are easy to miss
Posts count when you schedule them. Starter's 30 posts per profile a month includes Reels, Stories and carousels, and a post counts when it's scheduled, not when it goes out. Posting twice a day on one account needs Growth.
Starter can't grow. Extra social sets, users and AI credits are only sold on Growth and Scale.
AI is thin on Starter. 5 AI credits a month; 100 more cost $5 a month on Growth and Scale.
No X, Bluesky or Mastodon. Later removed X on August 28, 2025, and Bluesky and Mastodon aren't among its networks.
Analytics history depends on the plan. 3 months on Starter, 1 year on Growth, 2 years on Scale.
Sources: Later pricing, checked on November 12, 2026; Later Help: ending support for X, checked on November 12, 2026.
What a Postel draft looks like
For You3 of 5Thu 10:05
From your YouTube video, at 4:12“Clients don't buy hours. They buy the one meeting where you tell them what to stop doing. Price that meeting, and the hours stop mattering.”
Clients don't buy your hours.They buy the one meeting where you tell them what to stop doing.Price that meeting, and the hours stop mattering.
ScheduleSEditERewriteRSkipX
An example draft in For You, Postel's queue of posts it wrote for you. It comes from 20 seconds of the writer's own YouTube video and keeps their words.
Get your posts written in your voice
$1 for 7 days · Cancel anytime
What the same setup costs in Postel
One person posting about once a day on Instagram, TikTok and YouTube: Later Starter is $25 a month and caps you at 30 posts per profile. Postel Starter is $29 a month and writes the posts.
One person posting twice a day: Later Growth, $50 a month. Postel Starter, $29.
3 people on one brand: Later Growth with an extra user is $55 a month. Postel Pro is $49 with 3 seats, and writes next week's posts for you to approve.
Anyone who posts on X, Bluesky or Mastodon: Later can't publish there at any price. Postel includes X, Bluesky and Mastodon on every plan.
Postel vs Later pricing
Postel Starter vs Later Starter at a glance
Postel Starter
Later Starter
Price
$29/mo ($19/mo yearly)
$25/mo ($18.75/mo yearly)
Networks
X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok
Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat
Writes posts in your voice
Yes, learned from your own posts and knowledge base
Not listed
AI
300 AI credits a month
5 AI credits a month
Finds what's going viral in your niche
Yes, viral post library on every plan
Not listed
Trial
7-day trial for $1
14 days free
"Not listed" means the vendor's site doesn't mention it, not that it's missing.
Full feature comparison
Postel Starter vs Later Starter, full comparison
Postel Starter
Later Starter
Turns videos and articles into posts
Yes
Not listed
Writes next week's posts for you
Pro and up, for you to approve
Not listed
Users
1 on Starter, 3 on Pro
1
Later facts from its pricing page and help center, checked on November 12, 2026.
Later is built for brands and creators planning visual posts. Postel is built for the writing: it learns your voice from your own posts, drafts from your knowledge base, videos and articles, turns viral posts in your niche into your own, and schedules them to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok. TikTok posts go out as Only me from a private account until TikTok finishes reviewing Postel. Pro is $49/month ($29/month billed yearly), with 3 seats, more AI credits and next week's posts written for you to approve. See Postel pricing.
Postel price: $1 for 7 days, then from $29 a month. Cancel anytime.
Is Later worth it?
Later is worth it for a brand whose posting lives on Instagram, TikTok, Pinterest and Snapchat, especially one that wants Link in Bio and UGC collection.
If you post on X, Later dropped it. If the words are the hard part, Later's 5 AI credits a month on Starter won't write your week. Postel does both: it covers X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok, and writes posts that sound like you.
Write and schedule posts in your own voice
Postel learns how you write, drafts posts for X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok from your notes and links, and posts them on schedule.
8,000+ people have signed up $1 for 7 days · Cancel anytime
Frequently asked questions
Updated Nov 12, 2026.
How much does Later cost?
As of November 12, 2026, Later Starter is $25 a month, Growth $50 and Scale $110, or $18.75, $37.50 and $82.50 a month billed yearly. Postel starts at $29/month ($19/month billed yearly).
Does Later have a free plan?
Later's pricing page lists no free plan, only a 14-day free trial on every plan. Postel has no free plan either, but its first 7 days cost $1.
What is a social set on Later?
One profile on each network Later supports: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat. Starter includes 1, Growth 2 and Scale 6. On Growth and Scale, an extra set is $15 a month.
How many posts can I schedule on Later?
30 per profile a month on Starter, 180 on Growth and unlimited on Scale. Posts count when they're scheduled.
Does Later support X (Twitter)?
No. Later removed X on August 28, 2025: posts scheduled for that date or later didn't publish, and X accounts can't be connected anymore. Postel posts to X, LinkedIn, Bluesky, Mastodon, Instagram, YouTube and TikTok.
Does Later have a nonprofit discount?
Yes. Qualifying nonprofits get 50% off the annual Growth plan.
Joschua Sünneke